Online travel and lifestyle retailer is now selling private jet charter online for the
first time, through a new partnership with The new service forms part of the
flights product and adds to its premium cabin offering which already includes business and first class fares.

PrivateFly is the only online private jet booking platform in Europe, and brings together an unrivalled
network of 2700 accredited operators in a competitive marketplace. It is a new model for the private jet
industry, which makes private jet travel more accessible and easier to arrange - for travel trade
partners and customers.

Latest trend data from PrivateFly's cost calculator indicates that the hottest private jet destinations
for summer 2010 are the stunning simplicity of Olbia for Sardinia's Costa Smeralda
(from £16,500 return/ £2,750 per person), the hedonistic delights of Mykonos (from £23,500 return/ £3,917 per person)
or a VIP staycation to Cornwall (from £2480 return/ £310 per person). All prices are based from London*. customers can now compare and book private jet travel, by accessing PrivateFly's network of
approved operators, through a white label version of the website. Consumers can use the cost
calculator for instant price estimates before submitting their flight request to relevant aircraft
operators - who quickly return competitive quotes. The customer can compare available options and choose
the most cost-effective solution for their trip - which can be arranged within hours. PrivateFly's expert
team are also available 24/7 to provide full offline support and to ensure consistent, VIP service levels.

Mark Bower of commented: "It may surprise some that is offering private jet
travel, but an increasing number of our customers are looking for luxury travel experiences. Private jet
charter can be more cost-effective than many people think, especially for group travel or special occasions."

"Until now, the online functionality that we look for from partners wasn't available for private jet charter,
but has brought private jets online, allowing our customers to quickly compare options and
to get highly competitive rates - without losing the essential VIP customer service element."

Adam Twidell, founder and CEO of PrivateFly, added: "This is an exciting development in our partner
distribution strategy. Through, we are making private jet booking more accessible and
available to a wider consumer travel audience."


Notes to editors: * gives immediate cost estimates for any global private jet itinerary. All prices are price estimates, based from London on capacity seating of suitable aircraft types. Prices
are subject to availability at time of booking.